Taroudant : A Blend of Tradition, Culture, and Scenic Beauty
1. Explore the Medina and City Walls
Located just 35 minutes from Villa Atlas Issen, Taroudant is often referred to as the “Grandmother of Marrakech” due to its charming blend of tradition and culture. Known for its historical significance, stunning architecture, and bustling souks, Taroudant offers visitors a peaceful alternative to Morocco’s larger cities. The town is enveloped by ancient city walls, and its laid-back atmosphere makes it the perfect destination for those seeking an authentic Moroccan experience. Here are five must-do activities when visiting this vibrant city.

The historic medina of Taroudant is surrounded by some of the most well-preserved city walls in Morocco, dating back to the 16th century. These towering fortifications stretch for nearly 8 kilometers and feature several imposing gates, such as Bab el-Kasbah and Bab Targhount. Walking along these ancient walls offers a fascinating journey through history, with stunning views of the city and the surrounding countryside. Within the medina, narrow streets lead to hidden treasures, including traditional riads, local workshops, and charming courtyards. This is a place where time seems to stand still, allowing visitors to fully immerse themselves in the beauty of Morocco’s heritage.
2. Visit the Kasbah of Tiout
Taroudant is home to several remarkable Kasbahs, which are fortified complexes that were once centers of power and defense. Among these, the Kasbah of Tiout is a standout attraction. Located in a nearby village surrounded by a lush palm grove, it offers visitors an opportunity to explore traditional Berber architecture and gain insight into rural Moroccan life. Another noteworthy site is the Kasbah of Taroudant itself, a historic structure that played a vital role in the region’s history. These Kasbahs not only provide a glimpse into the past but also offer serene settings for relaxation and photography, making them a must-visit for history enthusiasts and nature lovers alike.
3. Strolling Through Taroudant Squares
Assarag and Talmoklate Squares The two main squares in Taroudant, Place Assarag and Place Talmoklate, are vibrant hubs of activity. Assarag Square is especially lively in the evening, with street performers, local vendors, and cafes where you can enjoy a refreshing mint tea while soaking in the bustling atmosphere.
4. Enjoy a Traditional Moroccan Meal

No trip to Taroudant is complete without indulging in its rich culinary heritage. The town boasts a variety of restaurants and eateries where you can savor traditional Moroccan dishes made from the freshest local ingredients. Try a fragrant lamb or vegetable tagine, a hearty plate of couscous, or freshly baked Moroccan bread served with aromatic mint tea. Many restaurants are set in charming courtyards or rooftops, offering a relaxing ambiance to enjoy your meal. The flavors of Taroudant reflect the region’s diverse cultural influences and are sure to leave a lasting impression on your taste buds.
5. Relax at the Argan Oil Cooperative

The Taroudant region is renowned for its production of Argan oil, often referred to as “liquid gold.” Visiting an Argan oil cooperative is a unique experience where you can learn about the traditional methods of oil extraction and the significance of this industry for local communities. Women at these cooperatives expertly hand-process the Argan nuts, showcasing skills that have been passed down for generations. During your visit, you can sample high-quality Argan oil products, including culinary oils, skin care items, and hair treatments. Supporting these cooperatives not only provides you with authentic products but also helps sustain the livelihoods of local women.
Taroudant offers a peaceful and authentic experience, perfect for those looking to explore a less touristy part of Morocco. Whether you’re enjoying the vibrant souks, exploring historical sites, or tasting the delicious local cuisine, there’s something for everyone in this charming town. Beyond these activities, Taroudant serves as a gateway to other exciting adventures in the region, such as exploring the scenic Paradise Valley, relaxing on Taghazout Beach, or embarking on thrilling quad biking and camel trekking experiences. A visit to Taroudant is not just a trip—it’s an unforgettable journey into the heart of Morocco’s timeless beauty.